Close your eyes and think about few products you aspire to have. I am sure Apple’s product is one of them. While there
are millions and millions of products that offer the same benefit, you were able to top of the mind recall only a
Why are a few products able to gain the affection and love of customers while other are unable to ? Irrespective of
the nature of product, people love and affections rests with things that have special ingredients.
user centered design, lean engineering and business empowerment is the secret cocktail to build great enterprise products.
When combined with empathy it becomes a well cooked recipe that is presented aesthetically. The Holy Grail.
A lot of firms know this truth. unfortunately, they are challenged by grasp, skills, persistency and resources in the
path. Delighting customers and establishing memorability Is a long arduous task. In fact, it’s a delicate problem
Great Product Leadership that is conscious of the challenges and is present to the context is important to achieve
success. Our effort with this index tool “Product Success Index” is to get balance right sustainably.